Emerging media includes the likes of social websites such as Facebook and Twitter, as well as apps for your smartphone that can do just about anything you want. But what technique is going hand in hand with this technology? Comedy, of course. An age old mechanism, comedy has always successfully advertised to its audience. It seems that lately, though, it’s making more of an appearance in the world of marketing.
According to this article by Mackenzie Ames, “In the digital age, if you want to be noticed, you have to go viral. It’s the countless memes and Jimmy Fallon sketches that are going viral … and content marketing is taking the hint. Brands like Pepsi, Google and Virgin Mobile are pairing with Funny or Die, Second City and BuzzFeed, respectively, to create custom comedic content. With the use of humor in their creative treatments, these companies are seeing an increase in social media presence and brand awareness.” Link: http://www.paceco.com/laugh-comedy-funny-content-marketing/
Comedy is one of the best ways to get remembered. Here’s a few of my favorite brands’ commercials that will definitely stick with you: