Wide Shot. A “fancy” dinner fondue party is taking place.
|“It’s all imported cheeses” Referring to the fondue|
|2.||Close up. The character, Mike, is shown holding a cheesy burrito instead of participating in the fondue party.||“This is a fondue party, Mike.” –Allen, fancy character
“I realize that, Allen” –Mike, burrito lover
|3.||Close up. Allen’s face is shocked/appalled.||Quiet music is playing from the party in the background.
|4.||Close up. Mike is holding his burrito, about to take a bite.||“Taco Bell has these new burritos with warm, melted cheese in the center.” -Mike|
|5.||Wide shot. Allen is stirring up the fondue while his other friends watch.||Allen is explaining the significance of his fondue, while Mike is explaining why his burrito is just as fancy.|
|6.||Close up. Mike takes a bite of his burrito.||Quiet background party music plays.|
|7.||Close up. Allen looks flustered and laughs to himself. He is embarrassed and looking towards his friends.||Quiet background party music is still playing.|
|8.||Wrap up. The burrito is shown up close with dripping cheese. Black background.||“The best way to serve warm melted cheese is in a beefy burrito.”-Anonymous voice|
|9.||Wide shot. Two burrito options are shown with drinks. Black background.||“Only at Taco Bell” is said by an anonymous voice.|
Close up. Man with excited face is holding a bag of open Doritos. He is shutting the glass door in front of him.
|“Oh babe, check this out!”-Man holding chips.
Dramatic music begins to play
|12.||Close up. Pug dog is running quickly from the yard, he has a very serious look on his face.||The dramatic music increases in volume and the audience can hear “who’s a good boy?” and “come on!” as the man calls out to his dog.|
|13.||Wide shot. The man is now dancing with excitement as he stares out the window, taunting his dog.||The music continues to increase in volume. The man’s voice is saying taunting things to his dog, such as, “you want the Dorito?”|
|14.||Close up. The man’s wife is sitting on the couch. Her expression is showing disapproval.||The woman’s voice is heard saying “Babe, don’t hurt my dog”|
|15.||Close up. The pug has picked up speed. He continues to run towards the door in slow motion. He is now licking his lips.||Dramatic music ensues.|
|16.||Close up. The man is overly excited, dancing, and wide-eyed. He is having fun as he teases the dog.||The man is saying a lot of things like “come get the chip!”|
|17.||Back and forth images of the man’s excited face and the pug’s determined expression.||Dramatic music plays.|
|18.||Wide shot. The pug jumps and knocks down the glass door, pushing the man to the ground underneath it. The dog then proceeds to eat the Doritos.||Glass shatters and dramatic music continues to play.|
|19.||Black background. The Doritos logo appears.||A loud chomping noise is heard.|
|20.||Close up. The pug is now happily eating the opened bag of chips while the man lies on the floor, defeated.||Happy chomping noises are coming from the dog as he eats.|
The first commercial is from Taco Bell and can be viewed here: https://www.youtube.com/watch?v=KafunTAlIGM
The second commercial is an oldie but a goodie. This is from the 2011 Super Bowl and is a personal favorite. It’s a Doritos commercial featuring an ambitious pug. It can be viewed here: